Webdesign – Infranor
The design of a uniform and homogeneous graphic charter is a key element in reinforcing thebrand image of this client of our Geneva web agency on his website. This visual consistency can help to establish immediate brand recognition, boost company awareness and improve visitor confidence.
To achieve optimum visual consistency, it’s important to carry out a thorough graphic audit by a qualified professional. This audit should cover every visual aspect of the website, including colors, typography, images and layout. The aim is to ensure perfect cohesion between all these elements, so as to reinforce the company’s brand image.
It’s worth pointing out that this visual uniformity can have a positive impact on the website’s natural search engine optimization (SEO). Search engines attach great importance to theuser experience on a website. Visual consistency can help deliver an optimal user experience, which can lead to better conversion of visitors into customers. In addition, visual elements can be optimized for SEO by using descriptive alt tags and relevant file names.
It’s important to call on a professional to design the graphic charter and carry out the graphic audit. A web design professional can work closely with the company to understand its brand image and objectives, and propose design solutions that meet these goals while being aesthetically appealing and consistent.
In short, a consistent corporate identity is a crucial element in reinforcing a company’s brand image from the moment it creates its website in Switzerland. A graphic audit by a qualified professional ensures visual consistency across all site elements, which can improve brand recognition, company awareness and visitor confidence. This uniformity can also contribute to an optimal user experience and improve the website’s natural referencing.
